
Shifting the power from insurance companies to drivers.
Insurance companies decide what you pay for auto insurance and what kind of insurance you can get based on YOUR data. Take back control of your data and learn how you can improve your score, your standing and your rates.

IT’S YOUR DATA-OWN IT BY KNOWING IT
When you fill out an application for insurance, insurance companies use your information to decide how much you’ll pay each month for insurance.
It’s all real information that insurance companies keep secret from you – even though it’s your data! Shouldn’t you know it too?
When you create your secure SEMO profile, we show you what insurance companies know about you. We won’t share this info with anyone but you, pulling it doesn’t hurt your credit score, and won’t spam you with calls or emails.
It’s simply your own data with personalized advice and
recommendations to show you why your quotes are what they are, and how to improve them.


How SEMO works – simply
When you set up your profile, we go to work for you. First, we get your personal data, and share it with you. You’ll see how insurers see you, and you’ll get a score. We call it your Semo Score.
Next, we teach you about the factors that make your score—and your price— go higher or lower. We find insights in your data and give you tools to help you make better decisions about your insurance.
This helps you improve your score and save money. Simple!
What you get with Semo
The Inside Track
We show you your score & the secrets to insurance rates so you can get better protection at better prices.
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Calculate My Savings
Once you have your semo score, we show you what you can change – and how much it could save you!
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Shop Rates Securely
No spam, no data reselling, no foolin. Compare plans and rates within your secure profile – buy what you want, when you want.
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Free DMV Reports
Easy, free access to one of the key data points insurance companies use to judge you. We make it this easy, because it should be this easy!
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NEW: Semo Drive
Could driver tracking actually lower your rates? Use our secure app to see if you’re as good a driver as you think you are before downloading an app from your insurer.
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Should I File a Claim? Quiz
Do you know when NOT to file a claim? Make sure you know whether it will help or hurt you in the long run. After all, your claims history is a big part of what determines what you pay for car insurance premiums!
Take the quiz!
I was always confused about why my insurance rate was what it was. Seeing my data in an easy way made it become more important. Now I really understand what it means.
– Ted Campbell, TX